As in industrial development, the necessary agricultural service – quality food raised well – must be supported by complex groundwork, and it is these supporting details that need presented to the consumer public for consideration.
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In his book Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith warns against doing things bigger or better than ‘the competition’. Customers won’t notice the incremental advantages you’ve achieved over similar businesses. You’ll end up going nowhere, and working hard to get there.
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Recently I was reading a social thread on Facebook that featured products being sold by a business. In the comments section below, there was the usual accumulation of enthused complementary remarks followed rather abruptly by a series of photos planted by someone else entirely who was trying to rally support for his own business.
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