Wing Night

Here’s a fun brain game: Let’s pretend you have a kennel, and I have a dog that reproduces as though it were a bacterium, splitting in two once every minute and creating progeny that will do the same. I’ll stop by tomorrow at 11am to deliver the dog into your care. We know your kennel will be full at Noon.

What time will your kennel reach half capacity?

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It's the Three Whys, Man!

In his book Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith warns against doing things bigger or better than ‘the competition’. Customers won’t notice the incremental advantages you’ve achieved over similar businesses. You’ll end up going nowhere, and working hard to get there.

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